10/26/22 Western Michigan University article
KALAMAZOO, Mich.—Presenting to her company’s president and vice presidents during a meeting in Sweden with six other interns from around the world, Western Michigan University seniorIsabel Henrickson took an important step toward launching her marketing career and solidifying her interest in search engine optimization (SEO).
… Even after selecting her marketing major, her search for the perfect career fit continued. In a marketing research course led by one of her mentors, Dr. JoAnn Atkin, associate professor of marketing, she was able to find the connection to her interests. “When I first transferred to WMU from Grand Rapids Community College, Dr. J was one of the first people I talked to. Her marketing research and analytics courses allowed me to see that there is a technical side to marketing that I hadn’t realized was there.”